2015 NEW YEAR
The Downtown Dubai New Year’s Eve Gala, is a dazzling never-before-seen show of fireworks, LED light
and laser beam displays, and also the world’s most-watched New Year’s Eve spectacle.
The event was live streamed on www.youtube.com/DowntownDubai, with four different camera angles
including an aerial view from three drones which were introduced this year, for the complete effect.
Additionally, live feeds of the event were telecast over major international channels reaching
billions of people around the world.
For this project we decided to go by customize and build an interactive youtube channel and a Mobile
website to reach Tablet and Mobile users so they can also have the option to see the Event´s live
feed, switch between camera angles or just sit and relax watching the celebration.
This work was made in collaboration with this amazing people
Client: EMMAR / Burj Khalifa - Downtown Dubai
Agency: Proximity BBDO / Omnicom
Copywriter: Shweta Suvarna
Arabic Copywriter: Celine Barakat
Finalizer: Syed Rashid Ali
Stages of the Live Event
The event was divided in 3 stages, Before the event we prepared a teaser online campaing and a youtube
video teaser that reached 7,453,000 views in English and 1,668,053 in the arabic version.
During and After the Show so the users can watch videos share and follow the event.
Before the event
During the Show
Happy New Year
Inside the Channel and the webpage the users were able to create and share their own fireworks to spread
the excitement about this day.
for all platforms
simple to use.