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FOLICURÉ

YOUR ANCESTORS

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My Role:
UI Designer,
Designer.

This web experience was created to make the users realize that: Yes!, your ancestors didn’t give you their success or a wealthy heritage, why do you need to worry about the only thing that they inherited you: their baldness.

Using one of your profile pictures you can take a look in your past; discover what heroic crazy things your ancestors did, and why being bald was their ruin.

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This work was made
in collaboration with
this amazing people

Client: Unilever / Folicure Mexico
Agency: Grupo W 2012
Art Director: Miguel Calderon, Rafael Aguilar
Photo Retouch: Iezreel Gutierrez
Designers: Helvetico.
Animation: Luis Angel Uribe, Rafael Aguilar
Developer: Eder Diaz Razon.

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The ancestors wall

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Icons and
Pictograms

This icons were inspired in Old vintage objects, and we wanted that they evoque history, simplicity and classy elements, taken from that english victorian era.

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Your
Ancestors

Classy, elegant, intriguing that was our goal for this Web Experience