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INDIO + Lubezki

Behind the camera
of Emmanuel
'chivo' Lubezki


My Role:
Art Director,


the work of Lubezki

Get behind the "Chivo" Lubezki camera while shooting the new TV ad for Indio, the leading beer brand in Mexico


This work was made in collaboration with this people

Client: Heineken Mexico
/ Cuautemoc Moctezuma Agency: Foo Studio
Producer: Rafael Carballo
Developer: Juan Fuentes Cabrera
UX: Abraham Tonix, Alvaro J. Camacho
Interactive Lead: Carlos Zea

The Commercial

The one-minute commercial was titled "La expresión de Emmanuel Chivo Lubezki - Cinematógrafo Mexicano", where "El Chivo" appears with his movie camera, highlighting the way that he crafts his style and showing that emotional side, with his authentic point of view and challenging personality.

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Visual Style

"Indio" decided to get out of the conventional and try a new style. so for this website we decided to go for a classy and modern look.



Sunday 08, May - Awwwards site of the day
Tuesday 27, April - Awwwards Honorable Mention

Visit the website