Pepsico wanted to introduce a New Mirinda flavor to The Middle East Region, the target was young
millennials, for the Brand was a cool opportunity to also launch Mirinda in the most popular Social
Media channels in middle east.
One creative solution was to create a cool voting site, where the people can decide what is the most
coolest summer selfie, so we created a big eye-catching visuals to quickly engage visitors on the
homepage, A endless “tinder” alike page with photos of people who was invited to participate to win
some cool prizes, and also this help us to generate content for the launch in social media channels.
This work was made in collaboration with this amazing people
Client: Pepsico / Mirinda
Agency: Proximity BBDO / Omnicom
Creative: Micky Huang
Copywriter: Wafa Farid-Fenton
Arabic Copywriter: Celine Barakat
Finalizer: Syed Rashid Ali
Almost half of Mirinda Pinneapple visitors access the site from their mobile devices, so we created an
experience that caters to their preferred screens first.
The page was build to be easily updated and fully responsive, without feeling generic or templated,
allowing the users to scale the content, As a result, every section has its own vibe and always feels
A expericence for all platforms
Easy, Funny, Fresh was the mood builded specially for this Mirinda´s new flavor.