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Rexona

The next
superhero
social
competition

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My role:
UX designer,
UI designer.

Social Networks have become the place to let yourself go, be who you really want to be, and show off what are you're made of, Rexona next superhero is the perfect arena where the user competes to be one of the ten available digital superheroes, whose strength come from Facebook, Twitter, YouTube, Foursquare, Here all your "likes" really count, your "retweets" represent heroic achivements, and your rivals are your own friends.

This work was made in collaboration with this people

Client: Unilever / Rexona
Agency: GrupoW 2012
Art Directors:
Miguel Calderon, Rafael Aguilar, Iezreel Gutierrez
Developers
Carlos Seca, William Aristeo.
Designers: Sindy E. Salas
Nancy Sosa M.
Copy: Maru Valencia
Video Animation, Pablo Mercado, Luis Angel Uribe.
Video Edit: Roberto Licea.

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The challenge was to create an easy, simple and fluid experience, where users can compete with their social networks, measure their achievements and become a real internet hero, the “next super hero”

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Superhero
Badges

The style was inspired in old tv shows superheroes and comics.

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Superhero
Symbols

This Logos were created to be the symbols of this fictitious characters, and were created to evoque a vintage style, a style from those old golden days of superheroes

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Awards

Awwwards - Website of the day
The Webby Awards 2011 - Finalist
Ojo de Iberoamerica 2011 - Bronze
IAB. 2012 Silver
Circulo Creativo 2011 - UI Design Gold
FWA Site of the day