Social Networks have become the place to let yourself go,
be who you really want to be, and show off what are you're made of,
Rexona next superhero is the perfect arena where the user competes to
be one of the ten available digital superheroes, whose strength come
from Facebook, Twitter, YouTube, Foursquare, Here all your "likes"
really count, your "retweets" represent heroic achivements, and your rivals are your own friends.
This work was made in collaboration with this people
Client: Unilever / Rexona
Agency: GrupoW 2012
Miguel Calderon, Rafael Aguilar, Iezreel Gutierrez
Carlos Seca, William Aristeo.
Designers: Sindy E. Salas
Nancy Sosa M.
Copy: Maru Valencia
Video Animation, Pablo Mercado, Luis Angel Uribe.
Video Edit: Roberto Licea.
The challenge was to create an easy, simple and fluid experience,
where users can compete with their social networks, measure their achievements
and become a real internet hero, the “next super hero”
The style was inspired in old tv shows superheroes and comics.
This Logos were created to be the symbols of this fictitious characters,
and were created to evoque a vintage style, a style from those old golden days of superheroes
Awwwards - Website of the day
The Webby Awards 2011 - Finalist
Ojo de Iberoamerica 2011 - Bronze
IAB. 2012 Silver
Circulo Creativo 2011 - UI Design Gold
FWA Site of the day